by bright | Jun 28, 2020 | Marketing
As more practice owners sat home or in an empty office, waiting to be able to open your doors to patients again, many of you decided it was time to really get a handle on your online presence and marketing. Great! I think online presence and marketing is so important...
by bright | Oct 3, 2019 | Marketing
All of our sites come with a built-in review builder system, but we’ve noticed that only about 30% of our clients USE them. We wondered, why? This tool is already set up, convenient for both practices and their patients to use, and online reviews have so many benefits...
by bright | Sep 16, 2019 | Marketing
Inbound marketing? Outbound marketing? Content marketing? When it comes to digital marketing, there is no shortage of confusing terms. The number of buzzwords and acronyms alone are enough to make any business owner’s head spin. Are you leveraging your SEO alongside...
by Robbie Poole | Jun 7, 2019 | Marketing
Audiologists and hearing healthcare providers supply technologically advanced medical devices designed to improve the quality of life of individuals who have a hearing loss. Historically, the hearing healthcare industry has similarities to other industries, for...
by Robbie Poole | May 13, 2019 | Marketing
Technology has changed our lives, and we have become dependent on digital engagement. Digital engagement is the act of engaging people throughout their journey with a company or organization. Tim Lloyd from The Digital Engagement Guide defines engagement as, ...
by Robbie Poole | Feb 19, 2019 | Marketing
To put it more succinctly, What are you selling? If you own a hearing healthcare practice and you answered, “hearing aids” then you answered incorrectly. Marketing and advertising are rarely designed to sell an actual product. It doesn’t matter if it’s a...
