by Robbie Poole | Jun 7, 2019 | Marketing
Audiologists and hearing healthcare providers supply technologically advanced medical devices designed to improve the quality of life of individuals who have a hearing loss. Historically, the hearing healthcare industry has similarities to other industries, for...
by Robbie Poole | May 13, 2019 | Marketing
Technology has changed our lives, and we have become dependent on digital engagement. Digital engagement is the act of engaging people throughout their journey with a company or organization. Tim Lloyd from The Digital Engagement Guide defines engagement as, ...
by Robbie Poole | Feb 19, 2019 | Marketing
To put it more succinctly, What are you selling? If you own a hearing healthcare practice and you answered, “hearing aids” then you answered incorrectly. Marketing and advertising are rarely designed to sell an actual product. It doesn’t matter if it’s a...
