Updating Your Business’s Online COVID-19 Announcement

Updating Your Business’s Online COVID-19 Announcement

It’s time to update your patients and potential patients on what’s going on with your office.  We’ve all been getting plenty of reassurances from brands, big and small, about the “unprecedented times” and that “we’re in this together.” This is not what your patients...
What is Your Marketing Message?

What is Your Marketing Message?

To put it more succinctly, What are you selling? If you own a hearing healthcare practice and you answered, “hearing aids” then you answered incorrectly.  Marketing and advertising are rarely designed to sell an actual product.   It doesn’t matter if it’s a...

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