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Google My Business: How & Why You Should Create a Listing

Google My Business: How & Why You Should Create a Listing

Google My Business (GMB) is a free tool created by Google to give businesses more control over their online presence. Controlling your GMB listing helps you control what shows up on Google when potential patients are searching for your practice or related keywords....
How to Effectively Sponsor Events in Your Local Community

How to Effectively Sponsor Events in Your Local Community

In your local community, you’ve been approached by every little league team, charity fundraiser organizer, 5K race coordinator, youth soccer group, and we could go on and on.  You may have wondered How do I choose what groups and events to sponsor? Is there a more...
FAQ: How Should I Deal with Negative Online Reviews?

FAQ: How Should I Deal with Negative Online Reviews?

Every day more and more people are turning to the internet for just about everything from buying a home to choosing their healthcare providers.  The good news is that your customers are telling people about their experiences with your business via online reviews. ...
FAQ: What kind of ROI should I expect from my website?

FAQ: What kind of ROI should I expect from my website?

For a great deal of your website, much like public relations (PR), the return on investment (ROI) is not easily quantified. Metrics do exist, but without context and tracking, they can be difficult to quantify into ROI. Your website should tell a story, lots of...