How Does Our Online Marketing System Work?
Our Integrated Approach
From restaurants to appliances and even to our doctors, how we search for information, products, and services has been forever altered by the internet. It’s time to use that to your advantage.
Our integrated marketing system has been developed from decades of expertise in both audiology sales consulting and online marketing. The sales funnel is no longer linear, and our system recognizes that. We’ve created a strategy that allows you to utilize all avenues that your patients use to find you.
Pipeline Marketing
Our system of lead generation, qualification, and nurturing.
The sales cycle for hearing aids is long often years. The pipeline marketing must generate interest, and gain trust by offering content that both answers questions and alleviates concerns. This nurturing of the lead often occurs over years resulting in contact with the brand at multiple points by multiple people involved in the decision making process. The sales pipeline sends potential leads into your sales funnel.
Website
On-Site SEO
Off-Site SEO
CPC Ads
SMM
Review Builder
On-Site Lead Generation
Content Marketing
Email Marketing
Live Reporting
How Does It Work?
Let’s start with the example of “Mary,” a 64 year old woman. It’s early January. She just got through the holidays surrounded by her family which included young adults and quite a few younger, boisterous grandchildren. She’s beginning to realize show much she struggled to hear and did not like how disconnected she felt in all the commotion.
